Introduction to Business Research

Learning outcomes

After the successful completion of this course, the students will

• be familiar with subject topics, terms of reference, concepts, methods, and techniques of the functional areas that constitute the management, the sales and operations, and the financial sectors of the firm: organization, human resources, procurement, production, sales, investment and financing, as well as accounting,
• be able to describe the different legal forms of companies and to specify and explain corporate taxation, and
• be trained to structure general plannning and decision-making processes and apply suitable models and techniques in solving operational planning and decision-making issues.

Contents

Chapter 1:  Issues in business economics
Chapter 2:  Legal forms and corporate taxes
Chapter 3:  Planning
Chapter 4:  Decision making
Chapter 5: Organization
Chapter 6:  Human resources
Chapter 7:  Procurement
Chapter 8:  Production
Chapter 9:  Sales and marketing
Chapter 10:  Investment and finance
Chapter 11:  Accounting

Literature

• Domschke W, Scholl A (2008) Grundlagen der Betriebswirtschaftslehre. Springer, Berlin
• Schierenbeck H, Wöhle C (2016) Grundzüge der Betriebswirtschaftslehre. Oldenbourg, München
• Schmalen H, Pechtl H (2013) Grundlagen und Probleme der Betriebswirtschaft. Schäffer-Poeschel, Stuttgart
• Wöhe G, Döring U (2016) Einführung in die Allgemeine Betriebswirtschaftslehre. Vahlen, München